• A description of each persona you want to reach, complete with what problems causes them to search for a solution and their buyer’s journey

• An editorial plan of high-quality content that’s relevant to your industry, customers and prospects

• Keywords and phrases to be used for optimizing your website for search engines

• How to best use video to engage your audience

• Determine which social channels are best for your personas

• Online ad plan (if applicable to your audience)

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